Social media marketing has been around for quite some time now. But recently there has been an increased interest in this marketing tool as a way to advertise your business and reach new audiences. Social media is everywhere: in newspapers, television and radio, and even in magazines. But what is it really about?
Social media marketing is simply the utilization of social media networks and sites to promote a particular product or service. While the terms digital and e-marketing are clearly dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. Its rising popularity is due primarily to the ability it has to target an audience, unlike traditional forms of advertising and marketing. In fact, social networking sites are the hottest business tools on the Internet today.
So what makes social media advertising so effective for increasing customer acquisition and retention? The most important factor that contributes to customer acquisition and retention is consistency. Social media allows you to easily and consistently reach out to customers throughout the day on a variety of networks. You can easily update your products and services in real time while interacting with friends and family on popular social media networks. With consistent sales messages appearing on every screen and in every friend’s feed, your advertising message can go where your potential customer is.
This type of marketing allows you to test your messages. By tracking your ROI (return on investment) you can easily adjust your ad campaigns to improve return on investment. For example, if you notice that ads that contain similar keywords have a high click through rate but low conversion rates; it may be because your prospect may not be an internet marketer or that they already have a social media account and would rather purchase from a brick and mortar store. Managing a service like this will allow you to easily re-target your services or products based on who your prospects are.
Managing service is also important when using media to promote your brand. AdWords, for example, are great for brand engagement. Google AdWords can help you advertise your product or service based on your keyword’s relevancy and bid price. This will give you more control over your advertising, which can lead to better ad campaigns. You can also choose whether to test each keyword or group of keywords throughout your campaign to determine its ROI and competition.
Media advertising is also great for helping you build relationships with your customers and the outside service provider as well. Media advertising, like email and RSS ads, allow you to engage with your audience on a more personal level. This creates customer loyalty and builds your credibility. It allows you to advertise to the right people at the right time by placing targeted ads in the right places. This type of media advertising allows you to be flexible in your advertising, letting you stay within your advertising budget and still make money from your media buys.
brand. SMM allows you to manage your brand through your content and other sites like
YouTube. When creating ad campaigns or managing your social media presence, it’s important to remember that your followers may not always be in your target market so don’t solely focus on the SMM aspect of marketing. Overall, if you want ecommerce advertising that works, then social media marketing platforms are the place to go. They allow you to reach a diverse audience and are more cost effective than traditional methods of ecommerce advertising. You can also use multiple platforms to get the best results for your campaigns. SMM is a great way to gain visibility for your business, build relationships with your customers and attract new customers with your unique offerings. SMM is definitely worth considering for your ecommerce advertising campaigns.